Many successful products started as a single page explaining the idea and inviting people to join a waiting list. It costs little and tells you a lot.
What the page needs
- A one-sentence promise: who it is for and what problem it solves.
- Three to five benefits, not a list of features.
- A clear call to action: join the waitlist, request early access or book a demo.
- Social proof as soon as you have it: pilot customers, partners, press.
- Analytics to measure visits and sign-ups by channel.
Step 1: your brand domain
Investors and customers judge names quickly. Register your startup's domain at IDX; .com, .io, .app and .tech are all common for startups.
Step 2: simple, fast hosting
A landing page is light: IDX shared hosting is enough, with free SSL. When you start building the product, move to a cloud VPS with full root access.
Step 3: founder email on your domain
founders@yourstartup.com makes outreach to investors, partners and early users credible. Set it up with business email.
Step 4: build and test
Use a page builder or a simple template. Run small ad campaigns or post in relevant communities, then measure: what percentage of visitors sign up?
Step 5: talk to sign-ups
Every early sign-up is a potential interview. Email them, ask about their problem and let their answers shape the product.
Next steps
When the idea is validated, read how to host a SaaS product and plan the build. IDX can also develop your MVP: send us your idea.
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