Booking platforms bring guests, but each booking costs a commission. A strong hotel website wins a share of bookings directly, especially from returning guests.
What guests look for
- Rooms with photos, size, beds, view and amenities.
- Rates and availability, ideally with an online booking engine.
- Facilities: pool, restaurant, spa, beach, meeting rooms.
- Location with a map, transfers and nearby attractions.
- Reviews and a reason to book direct, such as a better rate or a perk.
Step 1: domain
Your property's name as a .com. Register it at IDX.
Step 2: hosting fast for international guests
Guests browse from many countries, on hotel Wi-Fi and mobile networks. IDX web hosting with compressed images, plus a CDN for distant visitors, keeps the experience fast.
Step 3: email that reaches guests
Booking confirmations and pre-arrival messages must not go to spam. Use business email on your domain, set up with SPF and DKIM; team plans cover reception, reservations and sales.
Step 4: build
A visual, multilingual site with a prominent "Book now" button on every page, connected to your booking engine or channel manager.
Step 5: market direct
Encourage guests who booked through platforms to book direct next time, collect emails with consent, and keep seasonal offers on the site.
Let IDX help
IDX builds multilingual hotel websites and connects them to booking systems. Tell us about your property.
IDX on digital infrastructure
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