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Starting a web or marketing agency: the hosting setup behind your clients

Agencies that host their clients' sites earn recurring revenue and keep control of quality. Here is the setup that scales from five clients to fifty.

IDX·November 2, 2026·1 min read

Building websites is project work; hosting and maintaining them is recurring income. A good setup from the start saves you from a tangle of client accounts on different providers.

1. Your agency's own presence

Register your agency domain at IDX, host your portfolio site, and set up business email for your team.

2. Host clients under your brand

Reseller hosting gives you WHM and cPanel under your own brand, private nameservers and separate cPanel accounts per client, each with its own limits. Clients log in to a panel with your name, not someone else's.

3. Register domains in the right name

Register client domains in the client's company name, managed by you. It protects both sides and avoids disputes later.

4. Bigger projects on their own servers

Stores with heavy traffic, custom applications or clients with special requirements belong on a cloud VPS, billed separately.

5. Package your services

Hosting only, hosting with maintenance, and growth packages with reporting. Our article on pricing reseller plans explains how.

6. Standardise

Same stack, same backup routine, same update schedule and the same security plugins for every client site. Consistency is what makes fifty sites manageable.

Partner with IDX

Join the IDX reseller programme for partner pricing, or talk to us about managed services to take maintenance off your team.

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