Web agencies and freelancers often host the sites they build. Reseller hosting lets you do it under your own brand, but the business works only if your plans are packaged and priced sensibly.
Know your real cost
Your cost is not only the reseller plan. Add domain costs, premium plugins or licences you provide, and above all your time: support requests, updates and the occasional emergency.
Package around clients, not gigabytes
Clients rarely understand storage and bandwidth. They understand outcomes. Build two or three packages around what you deliver:
- Hosting only: the site stays online, with SSL and backups.
- Hosting and care: monthly updates, security monitoring and a set number of small changes.
- Growth: priority support, performance work and reporting.
Set limits fairly
Give each client account resource limits that match its package, so one busy site does not slow down the others. Keep some headroom on your reseller plan for growth.
Bill annually where you can
Annual billing improves cash flow and reduces churn and admin. Offer monthly billing at a slightly higher effective price.
Protect your reputation
Every client email that bounces or site that goes down reflects on you. Choose an upstream provider with reliable infrastructure and support that answers you quickly, so you can answer your clients.
Automate the admin
Billing software that creates accounts, sends invoices and suspends unpaid services saves hours each month. Our article on starting a reseller hosting business covers the setup.
At IDX
IDX reseller hosting provides white-label cPanel and WHM, private nameservers and per-account resource limits. You can also join our reseller programme for partner pricing.
IDX on digital infrastructure
Back to blog →