Jewellery, ceramics, leather goods, candles, clothing, home décor: handmade brands often start on social media. A store on your own domain is the step that turns followers into repeat customers.
Why your own store
- No marketplace commission on each sale.
- Your brand, photos and story, without competitors listed next to you.
- Customer emails you can contact for new collections.
Step 1: domain
A short brand domain on your packaging and Instagram bio. Register your store's domain at IDX; a .store or .shop ending can work well.
Step 2: hosting
A small WooCommerce store with a few dozen products runs well on IDX web hosting, with free SSL and WordPress in one click. Start there and upgrade as orders grow.
Step 3: build the store
- Great photos on a plain background, plus lifestyle shots.
- The story behind each piece and the maker.
- Clear sizes, materials, care instructions and delivery times.
- Payment by card, wallet and cash on delivery.
Step 4: custom orders
Many handmade businesses take custom orders. Add a request form, or a WhatsApp button for personalised pieces.
Step 5: email your customers
Order confirmations and collection launches from hello@yourbrand.com, set up with business email.
Step 6: grow
Link every social post to the product page, collect reviews with photos, and launch small collections regularly.
Need it built?
IDX builds WooCommerce stores for small brands. Tell us about your products.
IDX on digital infrastructure
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